News Features

The views of Cubiks consultants have recently been sought by The Sunday Times, The Times, The Financial Times, BBC News 24, BBC Five Live, BBC London, BBC Southern Counties and a number of commercial radio stations.

Summaries of a number of recent media articles have been set out below.

For further information on any of these articles please email: info@cubiks.com

The Financial Times, October 2008
Shopping in a world for virtual talent

One important part of online recruitment is online testing. The availability of a practice test on a corporate website means individuals can measure themselves against the standards of the company. If the company is an investment bank or an accountancy firm, one of the tests might be of a candidate’s numerical literacy. For companies, these tests can weed out inappropriate candidates before they have even started the application process. Nick Parfitt, Head of Marketing and Communications at Cubiks commented that such systems also allow graduates to save time and money. “If they don’t measure up, they can withdraw from the process without having to spend time on application forms or travelling to another city”. Mr Parfitt also emphasises the need for companies to follow up with automated feedback on the tests. “Those who do well in practice tests and receive instant feedback telling them that they’ve exceeded the standard requirements find that very encouraging, and so tend to stick with the company and continue their application”.

Graduate Recruiter, August 2008
Riding the recession

The top graduate recruiters have always needed to have fast and effective screening systems in place for candidate selection as the number of applications always outstrips the number of positions available. In this article, David Lawton, UK Country Head of Cubiks comments that with more graduates than ever entering the jobs market at a time when recruitment activity is slowing, the need for organisations to have effective filtering mechanisms that accurately identify the top talent will be more important than ever.

Surrey Advertiser. August 2008
Global presence strengthened following stateside partnership
Cubiks has announced a delivery partnership with US assessment specialists Shaker Consulting Group. The agreement with Shaker means that Cubiks, which has corporate headquarters in Guildford, offices throughout Europe and an extensive distributor network in Asia, the Middle East and Africa, will now have a complete global presence. The move brings together two teams of leading business psychologists with significant expertise in the design and delivery of online psychometric assessment instruments. It will ensure that clients of both companies receive high quality service on a global basis, and will be of particular interest to businesses that require candidates and existing staff to be assessed against consistent benchmarks in multiple countries.

Personnel Today, August 2008
Trade secrets – going global with assessment

Recognising the opportunities and challenges presented by the forces of globalisation, employers are increasingly seeking to roll-out uniform international assessment and development programmes to ensure that they secure their share of the top talent available across the globe and utilise that talent optimally across their businesses.
However, there are inherent difficulties in measuring different nationalities against international benchmarks. Whether, you are involved in managing a complex, large –scale programme to find the next generation of leadership talent in your organisation, or simply seeking to identify suitable candidates for one or two international posts, it is important that you take care to accommodate cultural factors into your assessment processes. In this article, Dr Rob Feltham, Executive Director of Innovations, Products and Technology at Cubiks explains how organisations can apply assessments to take advantage of the increasingly diverse global talent pool.

The Times, July 2008
How to ride out a recession

An economic slowdown doesn’t necessarily mean mass redundancies but it can certainly make it harder to keep moving up the career ladder. Graduates might find it harder to get the exact job that they want while experienced managers will need to think carefully about how to avoid getting stuck in one position for too long. In this article, Nick Parfitt, Head of Marketing & Communications at Cubiks, was interviewed on the steps that individuals can take to ensure they maintain career progress in the current economic climate.

People Management, June 2008
How to survive a downturn

With the newspapers full of impending economic woes, it is easy for the HR function to slot into the role of axe-bearer during troubled times. But the function should be proactive in developing HR strategies which maintain morale and talent within the business and help to position it for survival and future growth. If this opportunity is not taken, HR may well be required to turn the lights off as they leave.  In this article, Barry Spence explains how HR professionals can help their organisation to survive a decline in fortunes.

Graduate Recruiter, April 2008
Assessing staff with disabilities

When used properly, psychometric assessments provide employers with an objective, valid and fair way to measure the suitability of candidates for graduate positions. However, the use of such assessments can sometimes present real barriers to those with disabilities. Very often, the barriers presented do not arise from the individual’s disability or the psychometric tests themselves. The real disabling factor is likely to be the way in which the assessment techniques are applied.  Frequently, the inappropriate use of assessment techniques for candidates with disabilities stems from a lack of understanding on the part of the employer rather than any deliberate negligence.  In this article, Cubiks argue that if employers are to compete effectively in the war for talent, then it is essential that their selection processes allow them to reach out to all candidates, including those with disabilities.

Personnel Today, February 2008
How to manage your success

Every business will have a number of exceptionally talented performers who can always be relied upon to deliver results and achieve very high standards. Diligent, industrious and proactive, these individuals will aspire to do the best job that they possibly can, both to meet their own performance expectations and to ensure continued career advancement. However, whilst it is generally true that success tends to breed further success, those who achieve outstanding results can also begin to suffer under the burden of expectation if they fail to manage how they are utilised by others. In this article, Barry Spence, Chairman and CEO of Cubiks explains what steps individuals can take to ensure that their career stays on the fast track without working themselves into the ground.

Personnel Today, 15 January 2008
Managing the Innovators
In a recent study of over 400 major employers from across Europe, Cubiks discovered that creativity / innovation is the competency that organisations find most difficult to develop in their staff and one of the hardest competencies to assess at selection stage. This scarcity of supply means that genuine innovators are rightly considered to be highly valuable resources. However, dangers can arise if ‘ideas people’ find themselves put on pedestals and treated as heroes. If the innovators are allowed to overshadow those who are responsible for implementing their ideas, it can encourage the more creative staff to display working styles that are both difficult to channel and hugely detrimental to the wider team effort. In this article, Cubiks explains how employers can harness the skills of innovators for outstanding team results.

Graduate Recruiter, December 2007
Playing Dirty?
Many of us will have negative ideas regarding employees who are adept at playing the political game at work; we think of those who ‘suck up’ to the senior managers who will help them to progress, and seek to make an impression on them over and above doing their job well; or those who make themselves look good by taking credit for work for which they were only partly responsible.  Whilst these elements of ‘being political’ are undeniably counterproductive in the workplace, there are aspects of heightened political awareness which are essential in graduate employees, and which should be actively sought. It is not enough for graduates to just have the right skills and abilities to perform the specific tasks in their role, for example, excellent numerical or verbal skills.  They also need an awareness of the organisation’s ‘politics’.  For example, they need to understand how different people and departments fit together, the organisation’s culture and values, expected standards of behaviour and the opinions and perspectives of those they need to influence. In this article, Cubiks explains the positive aspects of ‘being political’

People Management, 01 November 2007
Outlaw the Outburst

Anyone who has received a tirade of abuse from a furious boss will know exactly how damaging such emotional outbursts can be, particularly if they happen to take place in public.  As well as crushing the morale and self-esteem of the individual concerned, angry ranting simply gives rise to a business culture where individuals are reluctant to challenge ill-conceived ideas, do not take risks, bury bad news and avoid innovation for fear of failure. If tolerated, emotional outbursts soon become part of the organisational DNA as ambitious young managers are usually quick to mirror the behaviour of those they consider to be role models. Once engrained as part of normal working life within a company, frequent and unwanted emotional outbursts can be incredibly difficult to eradicate. In this article, Cubiks explains the role of emotion in business and where it can be applied for maximum benefit.

The Financial Times, 16 October 2007
Selection: The Internet changes the rules of the game

UK employers in search of outstanding graduate recruits in the coming months must balance two demands of the process. On the one hand, they must search further afield among the increasing number of students at more universities. On the other, they must embark on the Herculean task of sifting through huge numbers of applications generated. The ferocity of competition for future hotshot corporate leaders means graduate recruiters are innovating at every turn. Digital technology has made applications easier to attract and to process. Anyone with the inclination can research a potential employer and its recruitment process, while companies can efficiently screen for academic qualifications, set any number of applicants a range of ability tests, and respond quickly.  David Lawton, UK Country Head of Cubiks says situational tests that ask candidates to sort out priorities are enjoyed by candidates. "We talk to people in the organisation and identify challenging real situations. The candidate gets a number of scenarios online, and this has the advantage of their getting a feel for the organisation and the sorts of challenges they'd face."

People Management, 04 October 2007
Cubiks homes in on Cabinet-worthy candidates

Within the Cabinet Office’s well-known Fast Stream graduate recruitment programme, the challenge has always been how to narrow down the 17,000 or so applicants for about 500 graduate positions in government.  When Cubiks was brought in to design part of an updated assessment process, the firm came up with what was then a groundbreaking product.  An important part was the job preview tool, Fast Stream Situations, which presented a range of on-screen scenarios that Fast Stream graduates could encounter in their working lives. Candidates identified how they would respond to a situation from a range of options. They then receive a score and feedback on their responses – not a pass or fail mark, but an opportunity either to select themselves out of the process or to enthuse them further. About half of the candidates deselected themselves from the recruitment process after this, thereby saving time for both parties.  Mark Powell, chief psychologist at the Cabinet Office, says surveys after the process have shown there are “strong levels of perceived fairness from candidates, with 86 per cent of our candidates agreeing that the simulations we use are relevant to assessing suitability for the Fast Stream”.

Personnel Today, 19 June 2007
Employee engagement: Working in harmony

All too often, managers and their teams take a very narrow, task-oriented approach to their roles. This is usually because they are so focused on getting their job done, and done well, that they are unable to take a step back to see how they fit into the wider organisational picture. Very often the problems begin on the employee’s first day with their new organisation. The manager is so keen to ensure that their new recruit gets ‘up-to-speed’ with the core role requirements that they forget to explain important aspects of their role such as how the employee can help the organisation to achieve its broader business goals and how they can embody the organisation’s culture and values. Once this process is underway, it can be very easy for the individual to feel like a very small cog in an incredibly big machine and lack a wider business perspective. They will struggle to identify with the company’s brand values and will feel little loyalty towards the business. If this happens, HR will then have to pick up the pieces and implement a series of expensive training, development and change management initiatives. In this article, Cubiks explains how employers can prevent all of this from happening
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People Management, 9 November 2006
All style, no substance?
There has been a perceptible rise in the number of candidates who turn up to interviews convinced that sheer presence and over-weaning confidence will be sufficient to land them the job. Rather than give measured, considered answers that highlight the experience they have gained in their role, they instead offer up glib, meaningless statements such as ”I am a born winner.” When faced with such candidates there are a number of effective techniques that can help interviewers, such as Competency-based interviewing. This article explores this theme in full.

The Times, 16 November 2006
This time it’s personal
Divorce, illness, financial crisis: they’re all technically personal problems but it’s almost impossible to stop the stressful effects from leaking over and affecting the sufferer’s performance at work. The starting point for managers is creating an environment where people can open up… but what then? This article focuses on the practical steps that employers can take to tackle under-performance caused by private difficulties.

The Financial Times, 16 October 2006
Net gains click for both sides
The advantages for companies of putting a large proportion of the graduate recruitment process online are too strong to resist. For a large company that receives thousands of applications each year from would-be graduate recruits, the time saved could be the difference between winning and losing a top candidate. This article draws extensively on Cubiks’ expertise in graduate recruitment.

The Sunday Times, 8 October 2006
Watch out; there’s a CV cheat about
This article focused on the findings from a Cubiks research study which revealed that more than half of all the employers polled admitted to having withdrawn job offers after receiving poor personal references; a similar percentage said that managerial  candidates lacked the ability to manage, while many candidates were poor at thinking strategically.

The Times, 20 July 2006
Getting your persona to do the work
Are your new recruits not living up to expectation? Cubiks recent survey reveals that there is a small percentage of candidates that cheat and lie on their applications.A rigourous selection process is therefore essential to ensuring you make wise selection decisions.

People Management, 28 September 2006
How to prevent executive derailment; Jennie Harrison
Research conducted by Cubiks revealed that up to a third of high-flying executives experience a period of sustained performance problems during what should be promising careers. Generally, the lapse is involuntary and surprises both the individual and the organisation, often causing considerable damage to operational effectiveness and organisational profitability as well as individual and team morale.

People Management, 26 July 2006
Be on your guard for online test cheats
11% of students have admitted to cheating in online assessment tests, although this figure might be an underestimation. Louisa Tate of Cubiks states that "being aware and adapting your processes to identify the 'cheats' is one of the first steps in trying to prevent it".

Online Recruitment, 19 July 2006
Cubiks study highlights key recruitment concerns for employers
A new Cubiks research study revealed that many employers have serious doubts about the trustworthiness of academic qualifications, CVs and job application forms. Employers also express doubts over managerial candidates being able to manage and lead others.

Surrey Advertiser, July 2006
How to recognise and manage derailment; Jennie Harrison
Research has shown that one third of executives are likely to derail from what would be promising careers. So how can you recognise the problems at the first opportunity and manage derailment positively?

Mergers & Acquisition magazine, June 2006
Getting the people bit right- tips for M&A; Adrian Binfield
Adrian Binfield investigates the impact that M&A transitions have on employees and in turn the impact this has on the bottom line of the company. The article outlines the crucial steps that senior managers must take to keep staff on board. 

People Management, June 2006
How to fill a stubborn vacancy; Barry Spence, CEO Cubiks
Every experienced HR professional who is responsible for recruitment and selection will, from time to time, come across a vacancy that is particularly hard to fill.  Barry Spence outlines the steps that can be taken to speed up the process and get the post filled quickly without sacrificing on standards.

Graduate Recruiter, June 2006
The Future: What will graduate selection systems look like in 2016; Nick Parfitt
Technology has enabled employers to make a quantum leap forward in the way that they recruit and assess candidates, but how far is it possible to go and where will we be a decade from now?  Nick Parfitt investigates.

Graduate Recruiter, February 2006
Recruiting graduates: be honest about the reality of life in your organisation; Nick Parfitt

Some employers are failing to engage with their graduates in an open and honest dialogue throughout the recruitment process and hence graduates become quickly disillusioned with corporate life. To counter this, the selection stages should be made as clear and transparent as possible to graduates to help ensure they understand what the job requires.

People Management, 8 December 2005
Considering your leadership options; Dr Chris Smewing
Dr Smewing investigates the various leadership development programmes on the market. With so many different styles to choose from and with individuals at various stages of leadership, he concludes that it is down to the leadership team to decide which model they will aspire to.

Gaduate Recruiter, October 2005
How to make sure you get the most out of your interviews; Kathryn Kernick
The job interview is an important part of the selection process, with employer and candidate coming face-to-face the first time. But as Kathryn Kernick writes, unless you have the right questions and have done ample preparation, the interview can be a waste of your time and the candidates and could lead to an ill-informed selection or rejection.

People Management, 25 October 2005
Exit stage right; Barry Spence, CEO Cubiks
It is easy to neglect departing employees in the rush to find their replacement. Barry Spence warns that employers may risk damaging their reputation and losing a useful network of contacts. It is important to remember that business is built on relationships and hence more time should be spent on departing employees.

Recruiter, 19 October 2005
How to weed out the CV frauds; Kathryn Kernick
A recent CIPD survey found that one in four companies has rescinded a job offer because of CV fraud.  Kathryn Kernick provides recruiters with sound advice on how to spot exaggerations and falsifications found within candidates' CVs.

bbc.co.uk, 18 August 2005
Staff brand colleagues as 'lazy'
75% of bosses and 80% of staff think that some of their colleagues are lazy, according to an Investors in People survey. Nick Parfitt, Head of Marketing & Communications, Cubiks, comments on these findings and highlights the issues of demotivated staff and what can be done to tackle the problem.

People Management, 14 July 2005
Different ways of developing managers; Dr Chris Smewing
Many organisations are looking for new and creative ideas to develop their senior managers. Dr Smewing looks at designing a development centre which will  plug into emotional intelligence and encourage people to discover their values and desires for their working life - a more personal perspective on leadership.

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